Hello there,

I'm Had‑lee.

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Web developer based in the United Kingdom.

I'm passionate about crafting seamless digital experiences that combine clean design with functional precision. I take pride in solving unconventional challenges with creative, pragmatic solutions - finding elegant ways to make complex ideas work beautifully in the browser.

Whether developing independently or collaborating with a team, I'm committed to delivering high-quality, maintainable code and results that exceed expectations. With a strong focus on detail, communication, and forward-thinking design, I continuously refine my craft and stay aligned with the latest in modern web technologies and best practices.

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Shopify Development

Skilled in theme customization, Liquid development, metafields, and API integration. Experienced with performance optimization, checkout customization, and app setups.

ShopWired Development

Delivered projects including Match Fragrances and Ranger Accessories, involving data migration, theme refinement, custom logic, and store automation.

WordPress & WooCommerce

Experienced with custom themes, ACF, eCommerce configuration, and SEO-ready content builds. Hands-on experience with page builders and custom plugins.

Laravel (Learning)

Expanding backend skills with Laravel—focusing on authentication, RESTful APIs, database structure, and admin dashboards.

React (Learning)

Developing modern, component-driven interfaces using React, Next.js, and Redux. Focused on interactivity and performance within scalable frontend architectures.

UI / UX Design

Proficient in crafting clean, accessible layouts and intuitive flows using Figma and Photoshop. Emphasis on typography, color contrast, and usability.

Front-End Development

Advanced in HTML5, CSS3, JavaScript, and responsive frameworks including Foundation and Tailwind. Strong focus on semantic markup and maintainable structure.

SEO & Performance

Implementing technical SEO, schema markup, and performance enhancements. Skilled in optimizing Core Web Vitals and accessibility compliance.

Analytics & Tracking

Setup and configuration of Google Analytics, Tag Manager, Meta Pixel, and conversion events for performance monitoring and insights.

APIs & Integrations

Integrating REST APIs, CRM systems, and third-party services including Klaviyo, payment gateways, and shipping solutions.

Version Control

Experienced with Git, GitHub, and collaborative workflows using branching, pull requests, and staging environments.

Hosting & Deployment

Experienced with AWS, cPanel, and DNS management for reliable deployment. Strong understanding of site security, SSL, and uptime monitoring.

Project Management

Coordinating client communications, timelines, and scope delivery using tools such as Trello, ClickUp, and Notion. Clear documentation practices.